Creator Studio – Next steps

Scheduling Posts via Facebook Creator Studio

Scheduling posts is key to managing your Facebook page painlessly and quickly. You can schedule out your week or for months in advance.

It is a better way to stay organised with your Facebook page efforts than posting one at a time aimlessly.

The new Creator Studio gives you a few options. You can post something at the top or click the create post button at the top of the left hand button– notice you can even go LIVE here and cross post.

Once you click create post you get all the familiar options, including scheduling and backdating posts. Posting status updates and images is pretty simple, the additional features of creator studio really shine when you are posting videos or doing “lives”.

Adding Videos

As I said in the previous post Facebook are pushing for more video content and also longer videos of 3 minute or more but the good news is they’ve added more features to help you videos get noticed.

Let’s delve in to some of the features in a bit more detail.

Once you clicked create a post and selected the video you want to add you’ll see the following screen where you need to add a title (Facebook won’t let you post without one) and of course you get the usual options to add a description, tag people or a service/product, add your location and also add what you are doing or how you’re feeling.

Unlike with images you get to add tags – these are keywords to help people find your video so think carefully about what you want to add here. Facebook will give you some ideas once you start to type.

You’ll also see on the right hand side some other options, we’ll run through these now.

Select a thumbnail

Once your video has uploaded you have the option to pick the image that’s shown when you video isn’t playing, this is called the thumbnail. As you can see from the image above you can select one of the images Facebook selects for you, add a custom image or choose a frame from the video.

subtitles and captions (CC)

I strongly recommend you create subtitles or captions for you videos so people viewing with the sound off can still get the most out of your video. Facebook makes this really easy to do! Once you have selected the language facebook will auto-generate the subtitles which you can edit as you can see below.

Polls

Polls are a great way to engage viewers by asking questions during the video. You can:

  • Compose your questions.
  • Set the start and end times for your poll.
  • Decide when to display poll results.
    • After vote: immediately after a person casts their vote
    • Scheduled: select a date and time
    • Never: only you can see the results

Video best practice checklist

Let’s make sure you’re doing the best you can to make sure Facebook likes your video.

  • Is your video actually video rather than a montage of stills?
  • Does it meet the technical spec?
    Minimum bit rate: 720 px resolution: 3 mbps
  • Is your video the right length?
    Longer videos are ideal for shows, developing storylines, live streaming and so on.
    1-3 minutes (good)
    3+ minutes (best)
    Shorter videos are ideal for sharing fun and interesting moments, teasers, announcements, polls, ads and so on.
    Less than one minute
    Maximum 20 seconds for stories
  • Will my video hook mobile users?
    will it grab people as they scroll?
    Is it suitable for viewing vertically?
    Will it make easy viewing on a small screen?
  • Make sure it doesn't contain engagement bait
    Facebook will demote videos that ask for a reaction, share, comment, tag or vote
  • Is your video authentic?
    Facebook encourages you to be yourself, be real, thoughtful and meaningful.
  • Does your video respect intellectual property?
    make sure it's all your own work or Respect other people's copyrights, trademarks and other legal rights. Give credit where it's due!

If you prefer to have a go at things yourself or learn easier with images have a go at a tutorial I created here

Nance Larkin

Let's work together!

I hope you’ve found this information useful! Please keep checking back to the website for more and follow me for more top tips!